LATEST Insights
Tactics, numbers, and lessons from 16 years of building and consulting for med spas.
How to Build a Lead Capture System That Converts
February 22, 2026 · 8 min readBuild a med spa lead capture system with landing pages, 5-minute speed-to-lead, and 7-day follow-up sequences that convert traffic into patients.
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Med Spa Marketing Audit: What to Measure First
February 17, 2026 · 7 min readFive numbers every med spa owner needs before spending on marketing. Patient acquisition cost, lifetime value, and conversion rates at every funnel stage.
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The Google Ads Settings Most Med Spas Get Wrong
February 10, 2026 · 9 min readGoogle Ads mistakes that waste med spa marketing budgets. Fix match types, negative keywords, location targeting, and call tracking to cut cost-per-lead 30-50%.
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Why Your Front Desk Is Losing You $40K a Month
February 1, 2026 · 7 min readMed spas lose 40-60% of phone leads at the front desk. Fixes for phone scripts, follow-up systems, and booking rates that recover $25K-$40K monthly.
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5 Aesthetic Devices That Pay for Themselves
January 15, 2026 · 8 min readROI analysis on aesthetic devices tested across four med spas. Body contouring, lasers, RF microneedling, and IPL. Break-even timelines and buying mistakes.
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