From the Field

LATEST Insights

Tactics, numbers, and lessons from 16 years of building and consulting for med spas.

How to Build a Lead Capture System That Converts

February 22, 2026 · 8 min read

Build a med spa lead capture system with landing pages, 5-minute speed-to-lead, and 7-day follow-up sequences that convert traffic into patients.

Marketing

Med Spa Marketing Audit: What to Measure First

February 17, 2026 · 7 min read

Five numbers every med spa owner needs before spending on marketing. Patient acquisition cost, lifetime value, and conversion rates at every funnel stage.

Marketing

The Google Ads Settings Most Med Spas Get Wrong

February 10, 2026 · 9 min read

Google Ads mistakes that waste med spa marketing budgets. Fix match types, negative keywords, location targeting, and call tracking to cut cost-per-lead 30-50%.

Staff Training

Why Your Front Desk Is Losing You $40K a Month

February 1, 2026 · 7 min read

Med spas lose 40-60% of phone leads at the front desk. Fixes for phone scripts, follow-up systems, and booking rates that recover $25K-$40K monthly.

Devices

5 Aesthetic Devices That Pay for Themselves

January 15, 2026 · 8 min read

ROI analysis on aesthetic devices tested across four med spas. Body contouring, lasers, RF microneedling, and IPL. Break-even timelines and buying mistakes.