YOUR MARKETING SHOULD
PAY FOR Itself
We don't run your campaigns. We make sure the people who do are worth what you're paying them.
SPENDING WITHOUT Knowing
Most med spas spend $5K-15K per month on marketing and have no idea what's working. They hired an agency because someone at a conference recommended them. The agency sends a monthly report full of impressions, reach, and engagement rates. None of those numbers tell you how many patients walked through the door.
I've reviewed over 200 med spa marketing setups. The pattern is consistent: 30-40% of the budget goes to channels or tactics that produce zero booked appointments. Not low performance. Zero. The practice owner doesn't know because nobody is tracking spend to patient acquisition.
The second problem: most practices don't have a strategy. They have a collection of tactics. Some Google Ads here, some Instagram posts there, maybe a Groupon deal that trains patients to wait for discounts. No cohesion, no attribution, no alignment with what the practice actually needs.
If your lead capture systems are solid but patient volume is flat, the problem is usually upstream: the marketing itself.
STRATEGY FIRST.
Vendors SECOND.
We advise on marketing strategy. We do not run campaigns, manage social media, or execute SEO. Our job is to make sure you know what to spend, where to spend it, and that the vendors doing the work are producing results.
Think of us as the general contractor for your marketing. We design the plan and manage the vendors. They do the building.
Marketing Audit
We review every dollar you spent in the last 12 months. Ad accounts, agency fees, software subscriptions, referral programs. Then we match spend to actual patient acquisitions.
Strategy Alignment
Your marketing should reflect your treatment menu and capacity. If your highest-margin service is body contouring, your budget should match. Most practices spread spend evenly across everything.
Vendor Matching
We connect you with vetted agencies and freelancers who specialize in med spa marketing. Not generalists. Specialists who understand HIPAA, before/after content rules, and patient acquisition funnels.
ROI Tracking
Monthly reviews of what every marketing dollar produced. Not impressions. Not clicks. Booked patients and revenue attributed to each channel and each vendor.
MARKETING ROI
THE RIGHT Partners
FOR YOUR PRACTICE
Not every agency is right for every practice. A 2-location med spa in a suburb needs a different marketing partner than a 6-provider practice in Manhattan. Budget matters. Treatment focus matters. Patient demographics matter. We've worked with dozens of marketing vendors across the med spa space and we know who delivers.
We match you based on your specific situation: practice size, budget, target treatments, and geographic market. Then we define clear KPIs with the vendor before the engagement starts. No vague promises about "building brand awareness." Specific targets: cost per lead, booking conversion rate, cost per acquired patient.
If the vendor isn't hitting targets at 90 days, we recommend changes. If they're not hitting them at 6 months, we recommend a replacement. Your money doesn't sit in an underperforming channel because nobody is watching.
Marketing strategy works best as part of a full practice assessment. When your device portfolio is aligned with market demand and your lead capture systems are catching every inquiry, marketing spend goes further because nothing leaks out the bottom.
WHAT WE Don't DO
We don't run Google Ads accounts. We don't post to your Instagram. We don't write blog content or manage your SEO. We don't design websites or create video content.
That's intentional. When the person advising you on marketing strategy is also the person executing it, they have an incentive to recommend more of what they sell. An agency that runs your Google Ads will always tell you to spend more on Google Ads. An SEO company will always say you need more SEO.
We sit on your side of the table. We don't have a financial stake in which channel gets your budget. We have a stake in whether your total marketing spend produces a return. That's the only metric that matters.
SCHEDULE A MARKETING Audit
We'll review your last 12 months of marketing spend and tell you exactly what produced patients and what didn't. Most practices find 30-40% of their budget going to zero-return channels.
Schedule a Marketing Audit