PICK THE RIGHT Devices.
SKIP THE EXPENSIVE MISTAKES.
16 years testing every major aesthetic platform. I'll tell you which ones make money and which ones collect dust.
$50K+ Sitting
IN A CORNER
I've walked into practices where a $120K laser sits in a back room running 3 treatments a week. The rep said it would "pay for itself." It didn't. The lease payment didn't care.
Here's the thing: device reps work on commission. They sell you what hits their quota, not what fits your patient demographic or treatment volume. A $200K platform makes sense at 80 treatments per month. At 15, you're underwater.
The average med spa loses $50K-80K on their first bad device purchase. That's money that could have funded 6 months of marketing or a full-time treatment coordinator. I've seen practices close because they bet on the wrong equipment at the wrong time.
The device decision is usually the single largest capital commitment a med spa makes. It shapes your treatment menu, your staffing, your marketing, and your cash flow for 3-5 years. Getting it wrong costs more than the sticker price. It costs opportunity. That money could have gone toward building lead capture systems or training your staff to close.
VENDOR Agnostic.
DATA DRIVEN.
I've bought, leased, and operated every major device category across 4 med spas. I don't have a commission arrangement with any manufacturer. My recommendation is based on one thing: what produces ROI for your specific practice.
The evaluation process starts with your numbers, not a product catalog.
Treatment Volume Audit
Current monthly treatments, patient demographics, and demand signals by category.
Revenue Modeling
Realistic revenue projections per device based on your actual patient flow. Not the rep's fantasy spreadsheet.
Platform Comparison
Head-to-head analysis of 2-3 viable options. Cost per treatment, maintenance, training requirements, resale value.
Negotiation Support
I know what these devices actually cost. I'll help you negotiate terms that protect your cash flow.
CLIENT Outcomes
WHAT WE Recommend
We've operated these platforms in our own practices. Not theoretical. Not based on brochures. Based on P&L statements.
BTL
Body contouring and muscle building. Strong ROI for practices with existing body treatment demand.
Botox
The foundation of most aesthetic practices. High demand, predictable margins, minimal equipment investment.
SkinMedica
Medical-grade skincare retail. High margin, low overhead. Good fit for any practice size.
HydraFacial
Entry-level treatments that drive repeat visits. Ideal for building a new patient pipeline.
HOW A DEVICE Evaluation WORKS
Every evaluation starts with a 30-minute call. I need to understand your practice size, patient mix, current treatment menu, and what you're trying to accomplish. Are you adding a new modality? Replacing something that isn't performing? Expanding to a second location?
From there, I pull your treatment volume data and run the numbers. Not projections from a brochure. Actual expected utilization based on your patient demographics and your market. If a device needs 60 treatments per month to break even and your practice does 25 in that category, I'll tell you it's not the right time.
When we narrow it to 2-3 viable platforms, I build a comparison that includes the numbers reps don't volunteer: consumable costs, maintenance contracts, the realistic resale value if you need to exit the lease, and what training looks like for your existing staff.
If you decide to move forward, I sit in on the negotiation. I've bought enough of these machines to know where there's room on price, what lease terms to avoid, and which add-ons are worth paying for. The vendors know me. That changes the conversation.
BOOK A DEVICE Consultation
Before you sign another lease, let's look at your numbers. 30-minute call. I'll tell you if that device makes sense for your practice.
Book a Device Consultation